Promoting Pollination by Design: How to Attract Pollinators

Creating a lush garden brings an outdoor living space to life, and the best plants for the job are native varieties that teem with beneficial pollinators like bees, butterflies, and moths.

While both native and non-native fragrant flowers may be a feast for the human senses, only plants endemic to a region supply viable habitat for the pollinators that evolved with them.

Sadly, these native varieties are dwindling, as meadows and woodlands succumb to suburban sprawl.

A vertical picture of a flower garden with a wide variety of different colors and shapes. To the center and bottom of the frame is green and white text.

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In my area, flipping houses is all the rage, and creating curb appeal is the icing on the home-reno cake.

Instant gardens appear just in time for open house, usually consisting of what I call “builder grade” non-natives.

They may look pretty, but they don’t make the grade when it comes to the environment.

Short of inhibiting erosion and supporting the occasional bird nest, they earn a big zero when it comes to attracting pollinators.

Ready to make your garden a haven for pollinating insects? Attracting them to your yard can result in higher yields from your fruit trees and the vegetable garden, too.

Here’s what’s to come in this article:

Making Pollinators a Priority

According to the Xerces Society, a nonprofit organization dedicated to the conservation of invertebrate populations, “The United States alone grows more than 100 crops that either need or benefit from pollinators, and the economic value of these native pollinators is estimated at $3 billion per year in the US.”

Home gardeners can make a difference, one backyard at a time.

A close up of a Monarch butterfly feeding from a pink flower on a soft focus background.

I’ve had good luck with the following nectar-rich species. They grow with gusto in most of the US.

Add just one to your yard, and you’ll be on the radar of pollinators buzzing around looking for familiar food and shelter.

Here are some of my favorites:

Anise Hyssop

My go-to border choice is anise hyssop (Agastache foeniculum), because it grows densely and attracts a wide variety of bees.

A close up of a purple 'Blue Boa' anise hyssop flower on a soft focus background.

‘Blue Boa’ Anise Hyssop

A. x ‘Blue Boa’ is a good option that’s available from Nature Hills Nursery, and it’s perfect for Zones 5 to 9.

You can find seeds for the species plant, A. foeniculum, available from Earthbeat Seeds.

Learn more about how to grow anise hyssop in this guide.

Bee Balm

Bee balm (Monarda spp.) is another favorite. I find the tubular blossoms of my red variety appeal to hummingbirds.

It’s a great host for bees, butterflies, moths, and wasps.

A close up of the Monarda cultivar 'Leading Lady Lilac,' a purple flower with dark spots. The background is soft focus.

‘Leading Lady Lilac’ Bee Balm

M. didyma ‘Leading Lady Lilac’ is available from Burpee, and grows well in Zones 4 to 9.

A close up square image of bright red bee balm flowers growing in the garden.

Scarlet Bee Balm

If you prefer red, you can find M. didyma seeds available from Earthbeat Seeds in a variety of packet sizes.

Check out the complete guide to growing bee balm here.

Black-Eyed Susan

Another classic when it comes to growing for pollinators is black-eyed Susan (Rudbeckia spp.).

Beloved by butterflies, its cheerful blossoms also attract bees and moths.

A close up of bright yellow black eyed Susan flowers pictured in bright sunshine on a soft focus background.

‘Deamii’ Black-Eyed Susan

R. fulgida ‘Deamii’ is available from Nature Hills Nursery, and it is ideal for Zones 4 to 8.

Learn how to grow and care for black-eyed Susans in this guide.

Blazing Star

Blazing star (Liatris spicata) is a striking “line” flower, as floral designers say.

Its tall spikes anchor gardens and draw the eye upward.

A close up of the tall pink flowers of Liatris spicata growing in the garden on a soft focus background. To the bottom right of the frame is a white circular logo and text.

‘Spiked Gayfeather’ Blazing Star

L. spicata ‘Spiked Gayfeather’ seeds are available from True Leaf Market, in one-ounce, four-ounce, and 500-milligram packages. Expect excellent results in Zones 3 to 9.

Learn how to plant and grow blazing star with this guide.

Chickasaw Plum

Another wonderful way to create wildlife habitat is with native flowering fruit trees, like the Chickasaw plum (Prunus angustifolia).

A close up of the white flower with yellow stamen of the chickasaw plum tree, on a soft focus background.

Chickasaw Plum

Attractive to bees, butterflies, moths, and wasps, it also appeals to nesting songbirds in Zones 5 to 9, and it’s available from Nature Hills Nursery.

Purple Coneflower

Purple coneflower (Echinacea purpurea) is another nectar-rich flower I give room to roam in my gardens.

It draws bees, butterflies, wasps, and the bright yellow goldfinches I love to watch at the feeder.

A close up of purple coneflowers growing in the garden on a soft focus background. To the bottom right of the frame is a white circular logo with text.

Purple Coneflower

Seeds are available from True Leaf Market. You may purchase one-ounce, four-ounce, one-pound, or one-gram packages to sow in Zones 3 to 10.

Learn how to add purple coneflower to your landscape in our guide.

In addition to providing food, native species provide shelter.

A close up of a Monarch butterfly feeding from a milkweed flower on a soft focus background.

The monarch butterfly spends a lifetime on or near milkweed (Asclepias spp.), a marvel in Zones 3 to 9. It lays eggs and grows a family, before setting off on its epic migration.

In addition, endemic ornamental grasses like bluestem (Andropogon spp.), which grows in Zones 3 to 9, attract butterflies and sustain an array of beneficial insects.

A flower I absolutely adore is the gentle giant, joe-pye weed (Eutrochium purpureum). I introduced it to my yard when I needed a tall native for a property border dominated by a black walnut tree.

A close up of the purple blooms of joe-pye weed growing in the garden on a soft focus background.

Did you know that black walnut produces a natural zone of toxicity that inhibits the growth of many vegetative species?

You can read more about juglone toxicity in this article. But for now, I want to tell you black walnut plays well with joe-pye, a showy specimen that can top out at a towering six or seven feet.

Its frizzled pink blossoms attract butterflies galore in Zones 4 to 9.

Three more natives that like room to roam are English lavender (Lavandula angustifolia) for Zones 5 to 9, borage (Borago officinalis) for Zones 2 to 11, and New England aster (Symphyotrichum novae-angliae) for Zones 4 to 8 .

Their shades of blue and purple are stunning in mass plantings, and they are beneficial insect magnets.

A vertical close up picture of a border with a variety of different flowering plants that attract pollinators.

And finally, native vines like trumpet vine (Campsis radicans) make excellent camouflage not only for fences and walls, but for the wildlife who make their homes inside the intertwined foliage.

For more ideas, I recommend reading our roundup of plants to attract pollinators, as well as two books from the Xerces Society:

100 Plants to Feed the Bees

The first is “100 Plants to Feed the Bees: Provide a Healthy Habitat to Help Pollinators Thrive,” available on Amazon.

Gardening for Butterflies

The second, “Gardening for Butterflies: How You Can Attract and Protect Beautiful, Beneficial Insects,” is also available on Amazon.

Design Your Garden, Your Way

Ready to jump in and get your hands dirty?

Choose a Location

First, look around the yard and choose an existing area of the garden to modify, or a new location.

A close up of a person wearing jeans pushing a spade into the garden soil. In the background is lawn and trees in soft focus.

Remove grass, weeds, and unwanted plants, and place useful material on your compost pile. Amend the soil as needed and work it to a depth of about a foot, until it’s loose and crumbly.

Establishing new gardens is challenging, as weeds love to seed themselves in vulnerable, bare earth. Cover-cropping is a great technique for inhibiting weeds, preventing erosion, and enriching the soil of works in progress. I like to use clover (Trifolium) to cover fallow veggie gardens, because its blossoms appeal to bees, butterflies, moths, and wasps.

Define Your Garden Style

Next, define the style of the plot. Depending on its size and location, you have a number of options. Here are some ideas:


This location may be an “island” that stands alone. In this case, sow the tallest varieties in the center.

Allow space for all vegetation to achieve mature dimensions, and work your way out toward the edges of the plot.

Use shorter and shorter plants to create a cascade of heights. In this way, all varieties receive light and water, and the appearance is balanced and attractive.

Building Border

Alternatively, you might want to establish a border around the house.

Its area must be generous to accommodate all plants at their mature dimensions. Place your tallest varieties at the back and work your way forward with shorter and shorter species.

Freestyle Border

For freestanding borders, such as those along a driveway, determine the dimensions required to accommodate your plants at maturity and space accordingly.

Place the tallest ones along an imaginary center line that runs the length of the plot. Work your way outward with shorter and shorter types on both sides of the high center line.


If these traditional styles don’t suit your tastes, consider English cottage gardening, in which short and tall varieties mingle at random.

A vertical picture of a cottage style flower garden with colorful native species to attract pollinators.

The trick is to build layers by densely sowing your shortest varieties, followed by sporadic placements of several taller varieties.


In addition, you may have an expanse of land that is currently a lawn. Why not churn it up and seed it with native wildflowers?

A close up of a meadow of wildflowers of various colors, in the background is trees and houses in soft focus. To the bottom right of the frame is a white circular logo and text.

Wildflower Seed Meadow Mix

It’s a great way to reduce yard work and contribute habitat to essential pollinators.

A Wildflower Seed Meadow Mix is available from True Leaf Market.

Choose a Color Scheme

Next, you’ll need to get creative with your color scheme. Pick out your favorites and choose a style that’s uniquely yours.

Some ideas are:

  • An analogous style that uses colors in a rainbow sequence, like pink, purple, and blue
  • A complementary arrangement that is composed of opposites, like yellow and purple, or orange and blue.
  • An eclectic mix of colors that appeal to you

Once you’ve found a location, defined a garden style, and established a color scheme, you’re ready to select nectar-rich plants with similar soil, light, and moisture requirements to suit your needs.

A vertical close up of a flower garden, designed to attract pollinators, with purple coneflowers. In the background is a house in soft focus.

In addition to vegetation, there are other ways to attract beneficial insects and birds to your yard, like providing comfy places to build homes and access to water.

Beetles enjoy finding rocks and rotting wood for burrowing. Spiders love to weave webs in wispy ornamental grasses and ground covers.

Bees are the number one pollinator, and bee houses are a great way to invite them to stay.

A close up square image of a triangle insect hotel set on a wooden surface.

Triangle Insect Hotel

You might tempt some mason bees to move in with the Triangle Insect Hotel, available from Terrain.

And finally, protect insects and birds by using only organic pesticide alternatives on your property.

If You Plant It, They Will Come

I invite you to add a nectar-rich species, dedicate a garden, or commit your whole landscape to the rejuvenation of the pollinator population.

A close up of a hummingbird feeding on a red and yellow flower on a soft focus background.

I’m transforming my property, one section at a time. The house came with a yard chock-full of vegetation of questionable value from a wildlife habitat standpoint.

While my gardens are becoming established, I am installing bird feeders and bird baths to encourage additional wildlife visitors.

I especially enjoy watching hummingbirds.

They have a long bill and tongue similar to an butterfly’s proboscis, for sipping nectar from elongated blossoms, like those of the trumpet vine. This bird and plant coevolved, and they are a perfect match.

I’m eager for my own trumpets to bloom. I’m reminded of that movie about the baseball diamond, “Field of Dreams” – if you plant it, they will come.

I know you’re psyched, so I’ll leave you to get started!

A close up of a path through a garden flanked on both sides by a dazzling array of flowering plants. In the background is a bench seat and a house in soft focus.

Are you planning beds and borders with pollinators in mind? Let us know who comes to visit your nectar-rich gardens in the comments section below.

And if you are looking for more design ideas to transform your garden, check out these guides next:

Photo of author


Nan Schiller is a writer with deep roots in the soil of southeastern Pennsylvania. Her background includes landscape and floral design, a BS in business from Villanova University, and a Certificate of Merit in floral design from Longwood Gardens. An advocate of organic gardening with native plants, she’s always got dirt under her nails and freckles on her nose. With wit and hopefully some wisdom, she shares what she’s learned and is always ready to dig into a new project!

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