How to Grow and Care for American Beautyberry Shrubs

Callicarpa americana

How, I ask you, HOW can you not immediately fall in love with a plant called “American beautyberry”? It just makes the heart swell. Here, take a Kleenex.

Close up of purple berries and green leaves of the American beautyberry shrub.
Photo by Gretchen Heber.

The emotive lexicon is well deserved.

This large, deciduous shrub, native to the southeastern United States, is truly beautiful.

With long, arching branches bearing large, light green leaves, and clusters of little flowers that morph into green and then brilliant purple berries containing three to four seeds each.

The juicy berries are a source of food for more than 40 species of songbird, including the American robin, mockingbirds, woodpeckers and finches.

Armadillos, foxes, opossum, squirrels, and raccoons like the berries, too. When desperately hungry, deer will eat the leaves of the plant and they’ll eat the berries after they’ve dropped.

Callicarpa americana or purple American beautyberry shrubs in the late summer with purple berries, pictured in light sunshine.
Photo by Gretchen Heber.

Humans can eat the berries, too; they’re said to have a medicinal flavor when eaten raw.

They can also be made into jam.  Some people have reported upset stomach after eating the berries, however, so it might be best to try just a few before eating a big ol’ slice of beautyberry pie.

If animals and people don’t eat them all, the berries will persist well into winter, even after the leaves have all fallen.

American beautyberry is appreciated for its fall interest – bright yellow leaves and, of course, the lovely bb-sized purple berries.

Cultivation and History

Native American tribes used the roots, leaves, and branches to treat malarial fevers and rheumatism. The roots were used to treat dizziness, stomachaches and dysentery.

Roots and berries were boiled and made into a drink to treat colic.

Top down view of a cluster of purple American beautyberry seeds surrounded by four leaves, pictured in light sunshine on a soft focus background.

In the early 1900s, farmers crushed the leaves and placed them under the harnesses of horses to repel mosquitoes.

They also rubbed the crushed leaves on their skin to repel mosquitoes and other biting bugs.


You can propagate this shrub from seed or by taking softwood stem cuttings.

From Seed

If growing from seed, soak the seeds in clean, cool water for 24 hours.

If you want to start seeds indoors, sow 1/16-inch deep in small pots or seedling trays filled with seed-starter potting mix.  Place trays or pots in a warm, sunny area.

Keep the soil lightly moist via a spray-bottle mister until the seedlings are transplant size, about three months after sowing.

This plant also liberally reseeds itself.

For direct sowing, you can sow seeds in fall, before first frost or in spring, after all danger of frost has passed.

From Cuttings

You can propagate beautyberry from softwood cuttings in spring. Softwood is a stem that is not brand new nor old and woody.

Cut four- to six-inch stems from a healthy plant. Fill small pots with an all-purpose soil mix and insert and remove a pencil to create a hole for the cutting.

Remove the lower leaves from your cutting, dip the cleanly cut end into rooting hormone and place in the hole.

Create a mini greenhouse by placing a plastic dome or clear plastic bag over the pot or pots. Put it in bright, indirect light.

Read more about propagation techniques for this shrub here.

How to Grow

American beautyberry likes rich, organic soil, but it will tolerate less-delicious soils, as long as they are well-draining. Depending where you live and plant it, it may take full sun, though it will need lots of water.

Here in Texas, it’s often used as an understory shrub, with dappled shade.

Callicarpa americana or American beautyberry shrub with purple berry clusters on its branches.
Photo by Gretchen Heber.

If you’re transplanting from a nursery container, dig a hole the the same depth as the root ball and a little wider. Place the root ball in the hole and backfill with native soil.

Water well.

Growing Tips

  • Plant in rich soil if you can’t, but don’t sweat it if you can’t.
  • Water well when young.
  • No need to fertilize.

Pruning and Maintenance

In warmer areas, this shrub may be pruned back in late winter to about two feet less than the desired size.

Beautyberry is drought-tolerant once established, though it performs better with more hydration. And as we mentioned above, if you plant it in full sun, you’ll need to really dump the water on it.

This plant doesn’t require fertilization.

Where to Buy

If you’d like to buy a live plant, consider this one available via Amazon.

American BeautyBerry Bush Live Plant

You’ll get a small plant in a three-inch square pot.

30 Seeds of Callicarpa Americana

If you prefer seeds, consider this packet of 30 seeds from IM WAODE via Amazon.

Managing Pests and Diseases

The only known beautyberry pests are the animals that enjoy the plant’s berries.

You may see minor leaf spots (Atractilina callicarpae) or black mold (Meliola cookeana), which can be treated with a fungicide.

Best Uses

This shrub looks spectacular in mass plantings, and it can be used in reclamation work and for erosion control.

It also makes a nice back-of-the-border plant.

Quick Reference Growing Guide

Plant Type: Woody shrub, deciduous Flower / Foliage Color: Light green leaves, lavender or pink flowers, purple berries
Native To: Southeastern US as far north as Missouri Tolerance: Drought, shade, clay soil
Hardiness (USDA Zone): 6-10 Maintenance: Minimal
Bloom Time / Season: Blooms June-August; berries August-September Soil Type: Not picky
Exposure: Sun to part shade Soil pH: 4.8-7.0
Growth Rate: Fast Soil Drainage: Well-drained
Spacing: 5 feet Companion Planting: Black-eyed susan, columbine, muhly grass
Planting Depth: Same depth as container Uses: Mass plantings, back of borders
Height: 5-9 feet Family: Lamiaceae
Spread: 5 feet Genus: Callicarpa
Water Needs: Drought-tolerant but does better with regular watering, especially when young Species: C. americana
Attracts: Birds and other wildlife
Pests & Diseases: Black mold and leaf spots, damage from animals and birds.

Berry Beautiful

This large shrub with its long, arched, purple-berry-laden branches is a lovely piece of native American flora.

Sun or shade tolerate, not picky about soil, drought-tolerant – it’s a low-maintenance addition to the landscape.

Close up of purple seed clusters of the American beautyberry bush pictured in bright sunshine on a soft focus background.
Photo by Gretchen Heber.

Do you have American beautyberry in your garden? Tell us about it in the comments section below.

And to find more ornamental woody shrub choices for your backyard, be sure check out some of these guides:

Photos by Gretchen Heber © Ask the Experts, LLC. ALL RIGHTS RESERVED. See our TOS for more details. Product photos via Amazon and IM WAODE. Uncredited photos: Shutterstock.

About Gretchen Heber

A former garden editor for a daily newspaper in Austin, Texas, Gretchen Heber goes through entirely too many pruners and garden gloves in a year’s time. She’s never met a succulent she didn’t like and gets really irritated every 3-4 years when Austin actually has a freeze cold enough to kill them. To Gretchen, nothing is more rewarding than a quick dash to the garden to pluck herbs to season the evening meal. And it’s definitely time for a happy dance when she’s able to beat the squirrels to the peaches, figs, or loquats.

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Christine (@guest_5064)
1 year ago

I have this is a very sunny spot in my garden in San Antonio and had to water it twice a day this summer to keep it alive. I think I’ll probably move it to a shadier spot in the next month or so. Thanks for this article…very helpful!

Claude (@guest_5676)
8 months ago

The 1st photo below “Where to buy”, is not of an American beautyberry, but of an exotic Callicarpa and/or exotic cultivar.

Allison Sidhu
Allison Sidhu (@allison-sidhu)
Noble Member
Reply to  Claude
8 months ago

Thanks for letting us know, Claude! We’ve updated this article.

Dan (@guest_6714)
5 months ago

So, I planted about 25 seedlings that I purchased from my state environmental group. Only have sprouted the first year. Then about 30% are starting to come out this year. Plus, they seem to start new from the ground every year. In fact, only 3 are producing leaves from last year’s growth. The other 4 or 5 have new sprouts. During the first year, all of the ones that lived from the initial planting were fresh sprouts. I have other plants nearby that I purchased from the same agency. Other than watering them, it sounded like there was little to… Read more »

Lorna Kring
Lorna Kring (@lornakring)
Active Member
Reply to  Dan
5 months ago

Hi Dan, I’m not sure if your plants are in or outdoors, but here’s a few general tips to help you. Seeds should be soaked for 24 hours prior to planting. Germinate seeds in fall to plant out in spring, and early summer for planting out in fall. Plant shallowly in pots or trays, just barely covering the seeds with sterile potting mix. Firm the soil lightly and water gently. Place in a cool, bright location (not lower than 45 degrees F) and transplant out when well established, in about 3 months time. These shrubs don’t usually require fertilizer, but… Read more »

Joanne (@guest_8308)
Reply to  Dan
3 months ago

In NJ, I have four beautyberry shrubs in west-facing planting beds, and while the deer browse them, they do not destroy them. The berries produce so many volunteers that they have become a nuisance. I have transplanted a couple of the volunteers, and they are turning into sturdy, happy shrubs in various locations and soil conditions. I came to this site looking for transplant and growing advice, because I want to transplant my originals to areas where the volunteers won’t be such a nuisance.

Janet (@guest_6919)
5 months ago

What is the best way to collect beauty berry seeds? I have a lot growing on my property in SE Texas but the berries disappear quickly thanks to birds and deer. Do I need to let the berries ripen completely on the plants?

Kristina Hicks-Hamblin
Kristina Hicks-Hamblin (@kristinahickshamblin)
Reply to  Janet
5 months ago

Hi Janet, The seeds DO need to ripen completely before harvesting to be viable. To collect them, remove the seed from the fruit and either dry them for sowing later, or plant them right away. Hmm, as far as the birds go – how about putting paper bags over a couple of branches with berry clusters to protect them from the birds long enough to ripen? This may work for the deer, too – I’m not sure how persistent yours are. Otherwise we have a couple of articles about deer-proofing that might help. Get Them Deer Out of Here with… Read more »

Kenneth (@guest_7601)
4 months ago

I have hundreds on my property just east of San Antonio and have yet to have mosquitoes on my property.

Brenda in SC
Brenda in SC (@guest_8068)
Reply to  Kenneth
4 months ago

Have never heard of them keeping mosquitoes away. We have quite a few of these in our nursery, and come to think of it, I don’t remember seeing any mosquitoes in the area under the tree line. This is good to know.

Tony (@guest_8716)
3 months ago

I have two calicarpa, had plenty of flowers but not one berry has appeared. Can you advise me please?

Allison Sidhu
Allison Sidhu (@allison-sidhu)
Noble Member
Reply to  Tony
3 months ago

Do the leaves look healthy, Tony? Did you spray your plants with any types of chemicals? Changes in the weather (periods of drought, for example) can cause plants to fail to set fruit, as can inadequate fertilization if the flowers are not visited by pollinators. Chemical pesticides can also kill off beneficial insects. Since you already have two plants, that should be enough for cross-pollination if pollinating insects are present, but you might try planting other flowering plants that attract pollinators in the vicinity to boost your chances of berry production next year.

Ivonne R
Ivonne R (@guest_9476)
2 months ago

I have this beauty in part sun/shade area and it had bee doing great until about a few days ago. I forgot to water a couple of days and drenched it later but for some reason it hasn’t recovered. The leaves have wilted and yellowed/light green. I fertilized it, but still looks the same. I have kept the ground moist. I thought about digging out of the ground and put it in a pot with potting soil. Please give your opinion if that is a good idea or not. Thank you!

Rose Kennedy
Rose Kennedy (@rosekennedy)
Reply to  Ivonne R
1 month ago

I’m going to make some suggestions that will help you keep all your bases covered with this beautyberry. You can indeed try growing it in a pot, but I would recommend taking several softwood stem cuttings about five inches long and rooting them to grow in a pot (see more extensive instructions in the article above, and in our piece on propagation). This time next year, they should be ready to plant out. As for the bush itself, it’s probably suffering from water deprivation. The fertilizer doesn’t help with that, because beautyberries don’t really need it. It could be a… Read more »

Vicki (@guest_9873)
1 month ago

Should Beautyberry be trained on a trellis?

Rose Kennedy
Rose Kennedy (@rosekennedy)
Reply to  Vicki
28 days ago

Hello Vicki! Beautyberry is a shrub, not the type to be trellised. If you want it to both look tidy and produce the most berries possible, it’s a good idea to keep it pruned. The best time is late winter. You can cut about a fourth of the height off the top to shape it, or cut the whole thing down to just a foot above the ground and let it regrow in the spring. Don’t fret that you’ll be cutting off the beautiful berries. These woody shrubs only flower and produce berries on new wood that grows in the… Read more »

Rose Kennedy
Rose Kennedy (@rosekennedy)
Reply to  Vicki
28 days ago

Hello Vicki. Rather than a trellis, you can contain the sprawl with these shrubs by pruning them in later winter. You can take off the top quarter of the height or cut the entire bush to a foot above the ground.

In the spring, it will take off, just like last year. But the shape will be more appealing than it would if you just let it keep growing year to year without pruning.

Nancy (@guest_9926)
1 month ago

I just purchased my beautyberry shrub a few weeks ago. It is loaded with new green berries and some more mature ones. The leaves seem to be wilting. They appear very thin and dry. Is this normal? We have tried to keep it watered, but are afraid we might be over-watering. How do we know if we are over-watering?

Cindy (@guest_9927)
1 month ago

I cut mine back because it was getting out of control. Now the berries are deep purple. Did I damage the bush? Will it die?

Rose Kennedy
Rose Kennedy (@rosekennedy)
Reply to  Cindy
28 days ago

Hello Cindy! I feel like your beautyberry might not be super happy, but it will probably be okay! Ideally, the best time to prune or shape one of these is in late winter. At that time, you can either cut it all off to one foot above the ground, or shape and trim just about the top quarter of the shrub. Either approach will help the shrub form more of those beautiful berries without looking so rangy, and if you prune almost the whole thing, it will be shorter next year. Come spring, it will grow back. To be on… Read more »

Bee Meldahl
Bee Meldahl (@guest_9933)
1 month ago

I have a beautyberry bush that has developed light tan bumps, easily scraped off. The plant has done well for three years and never had this. New growth may have three or four bumps large to small just on top of the leaf/stem connection. Leaves look good but it’s on parts of the old growth too. I can’t find pests for beauty berry. Can you help?

Rose Kennedy
Rose Kennedy (@rosekennedy)
Reply to  Bee Meldahl
28 days ago

Hello Bee Meldahl (and what a great name for a gardener!). While I can’t say for sure without seeing what you’re talking about, I feel like you might have scale insects. With their camouflage coloring, they do their best to look like an infected part of the plant, instead of the bugs they really are. If the infestation is light, your beautyberry may not be in imminent danger. But if they are scale insects, they suck a plant’s juices, which will eventually do some damage. The sooner you can get rid of them, the better off your beautyberry will be. Here… Read more »

Last edited 28 days ago by Rose Kennedy
Karen Saemisch
Karen Saemisch (@guest_10050)
25 days ago

When can I plant these bushes?

Clare Groom
Clare Groom (@clareg)
Reply to  Karen Saemisch
23 days ago

Hi Karen, it depends on whether you want to start seeds indoors for transplants or sow directly. In general, you would sow seeds indoors in fall to plant out in spring, and in early summer for transplanting in fall. Alternatively, you can sow seeds outdoors in fall, before first frost and they should germinate the following spring – this would mimic their natural self-seeding tendency. You can also sow seeds outdoors in spring. Additionally, it’s possible to propagate American beautyberries by taking cuttings from existing plants, you can find all the information on how to do that in our article… Read more »

Mia Das
Mia Das (@guest_10126)
21 days ago

Hi. Beginner here. I planted my Beauty Berry back in April. It is growing beautifully in a very large planter pot. I had it on the patio (we do not have a lawn) but with colder temperatures, I feel like I should bring it inside. It is wise to move indoors, as long it gets indirect sun? Please advise. Thank you in advance!

Rose Kennedy
Rose Kennedy (@rosekennedy)
Reply to  Mia Das
19 days ago

Hello Mia Das! This answer will really depend on your growing area. Beautyberry is hardy in USDA Zones 6a-10b, meaning it’s usually good down to -10 °F. If you’re in one of those zones, it will probably be fine outside. Since it’s in a container, you will want to make sure to water it now and again and put the planter pot where it’s sheltered from wind but still gets plenty of sun. If you’re in a colder hardiness zone, you can certainly try bringing it inside, but it will need lots of sunlight. It may not be able to… Read more »

Carole (@guest_10236)
14 days ago

My daughter just told me about this shrub and I am intrigued. Wondering whether I can plant one near a black walnut tree, since I know lots of plants don’t get along with black walnuts. Thanks for any advice you can offer!

Rose Kennedy
Rose Kennedy (@rosekennedy)
Reply to  Carole
13 days ago

Hi there Carole! Your daughter has great taste in bird-friendly shrubs. Sad to say, there isn’t any conclusive information on whether a beautyberry can grow beneath a black walnut tree without fear of toxicity from the juglone that the tree produces. That particular shrub isn’t listed among various plants that are susceptible, nor does it make any lists of plants that tolerate walnut trees growing above them. None of the beautyberry relatives in the verbena family are mentioned as being susceptible or resilient, either.  This doesn’t mean that science is failing us, only that, as the multi-state cooperative extension web… Read more »

Carole (@guest_10271)
10 days ago

Will this plant tolerate being close to a black walnut tree?